Advertisement on TV
电视广告
A woman takes a stained clothing item to a smartly dressed man who then washes the stain away with miracle washing powder. The immediate response from the woman is that this brand of washing powder is indeed superior to all other brands. Such is one of the typical commercial ads that are repeatedly shown on TV every evening. Towards this, people hold different attitudes.
Those who maintain positive opinions believe that TV ads help to bring into public view a good deal of news, mostly commercial, which might otherwise have remained unknown. Those who hate TV ads say that most of the ads, especially their repetition, have reached the point of irritation and they are just a waste of time.
In my opinion, both views are lopsided. On the one hand, TV ads, in the form of artistic pictures, are presented in such a fantastic way and with such witty language that they not only seduce customers to buy their products, but also give people enjoyment. On the other hand, not all ads are trustworthy. A certain number of them are deceitful.
To sum up, ads seek to influence our decisions and tell us what to do usually with the aim behind them being to enrich some business. To resist this influence so as to make wise decisions, we must rely on our own judgement and ability to reason.
作文结构分析:
·Introduction
* A typical example
* People's different attitudes
·Two views
* Argue for TV ads
* Argue against TV ads
·Analysis
* Both views lop-sided
* Reasons
·My view
* Our own judgment
* Our ability to reason
作文内容分析:
本文是一篇议论文。在第一段引言部分中作者仅用两个句子就勾画出了一幅逼真的电视广告, 后两句则起到承上启下的作用。第二段的两句分别写出了对电视广告的两种不同看法。第三段则是作者对这两种看法的分析。在最后一段中作者表达了自己的意见。本文的特点是全文只用了11 个句子, 按“ 一个问题— — 两种观点— — 分析— — 我的意见”这一模式完成全文。学习本文时应多注意从句的写法以及一些结构词语。
单词词组:
a stained clothing item 一件有污渍的衣服
miracle washing powder 神奇的洗衣粉
superior to... 优于……
commercial ads 商业广告
maintain positive opinions 持赞成意见
bring into public view 带给大家观看
might otherwise have remained unknown 否则人们或许不会知道
repetition n. 重复
reach the point of irritation 到了使人恼怒的程度
lopsided a. 片面的
in the form of... 以……形式
fantastic a. 奇异的
witty language 巧妙而诙谐的语言
trustworthy a. 不值得信赖的
deceitful a. 欺骗的