原文：Advertising informs consumers about the existence and benefits of products and services and attempts to persuade them to buy them. The best form of advertising is probably word of mouth advertising which occurs when people tell their friends about the benefits of products or services that they have purchased. Yet virtually no providers of goods or services rely on this alone, but use paid advertising instead. Indeed many organizations also use institutional or prestige advertising which is designed to build up their reputation rather than to sell particular products. Although large companies could easily set up their own advertising departments, write their own advertisements and by media space themselves. They tend to use the services of large advertising agencies. These are likely to have more resources and more knowledge about all aspects of advertising and advertising media than single company. It is also easier for a dissatisfied company to give its account to another agency than it would be to fire its own advertising staff. The company generally gives the advertising agency an agreed budget. A statement of the objective of the advertising campaign known as a brief and an overall advertising strategy concerning the message to be communicated to the target customers. The agency creates advertisements and develops a media prime, specifying which media will be used and in which proportions. Agencies often produce alternative ads or commercials that are pre-tested in newspapers, television stations etc. in different parts of the country before a final choices was made prior to a national campaign.
　　Q22 What is probably the best form of advertising according to the speaker?
　　Q23 What does the speaker say is the purpose of many organization using prestige advertising?
　　Q24 How do large companies generally handle their advertising?
　　Q25 What would advertising agencies often do before a national campaign?
　　解析：本文是介绍广告的说明文，难度中等，只要听出在原文中出现的选项（听即原则），即可做选。
　　复合式听写
　　Extinction is a difficult concept to grasp. It is an 26 _eternal____ concept. It’s not at all like the killing of individual lifeforms that can be renewed through normal processes of reproduction. Nor is it simply 27 _diminishing____ numbers. Nor is it damage that can somehow be remedied or for which some substitute can be found. Nor is it something that simply affects our own generation. Nor is it something that could be remedies by some supernatural power. IT is rather an 28 __absolute____ and final act for which there is no remedy on earth or in heaven. A species once extinct is gone forever. However many generations 29___succeed__ us in coming centuries, none of them will ever see this species that we extinguish.
　　Not only are we bring about the extinction of life 30 _on a vast scale___, we are also making the land and the air and the sea so toxic that the very conditions of life are being destroyed. 31__As regards___ basic natural resources, not only are the nonrenewable resources being 32_used up____ in a frenzy(疯狂) of processing, consuming , and 33_disposing____, but we are also ruining much of our renewable resources, such as the very soil itself on which terrestrial(地球上的) life depends.
　　The change that is taking place on earth and in our minds is one of the greatest changes ever to take place in human affairs, perhaps the greatest, since what we are talking about is not simply another historical change or cultural 34__modification______, but a change of geological and biological as well as psychological order of 35__magnitude___
　　解析：此次复合式听写难度较大，对学生的基本功要求较高，如31，34和35空，都是非常容易失分的题目，因此多背单词，提高英语基本功是关键。

　　》》更多精彩冲分课程推荐：

　　四级基础强化冲刺套餐班 | 四级寒假集训营火热开启

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　　考后关注：

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　　2015大学英语四六级成绩复查方法和成绩证明补办

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(实习编辑：刘佰万)