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　　The market for products designed specifically for older adults could reach $30 billion by next year, and startups(初创公司) want in on the action. What they sometimes lack is feedback from the people who they hope will use their products. So Brookdale, the country’s largest owner of retirement communities, has been inviting a few select entrepreneurs just to move in for a few days, show off their products and hear what the residents have to say.

　　That’s what brought Dayle Rodriguez, 28, all the way from England to the dining room of Brookdale South Bay in Torrance, California. Rodriguez is the community and marketing manager for a company called Sentab. The startup’s product, SentabTV, enables older adults who may not be comfortable with computers to access email, video chat and social media using just their televisions and a remote control.

　　“It’s nothing new, it’s nothing too complicated and it’s natural because lots of people have TV remotes,” says Rodriguez.

　　But none of that is the topic of conversation in the Brookdale dining room. Instead, Rodriguez solicits residents’ advice on what he should get on his cheeseburger and how he should spend the afternoon. Playing cards was on the agenda, as well as learning to play mahjong (麻将).

　　Rodriguez says it’s important that residents here don’t feel like he’s selling them something. “I’ve had more feedback in a passive approach,” he says. “Playing pool, playing cards, having diner, having lunch,” all works better “than going through a survey of questions. When they get to know me and to trust me, knowing for sure I’m not selling them something — there’ll be more honest feedback from them.”

　　Rodriguez is just the seventh entrepreneur to move into one of Brookdale’s 1,100 senior living communities. Other new products in the program have included a kind of full-body blow dryer and specially designed clothing that allows people with disabilities to dress and undress themselves.

　　Mary Lou Busch, 93, agreed to try the Sentab system. She tells Rodriguez hat it might be good for someone, but not for her.

　　“I have the computer and Facetime, which I talk with my family on,” she explains. She also has an iPad and I smartphone. “So I do pretty much everything I need to do.”

　　To be fair, if Rodriguez had wanted feedback from some more technophobic(害怕技术的) seniors, he might have ended up in the wrong Brookdale community. This one is located in the heart of Southern California’s aerospace corridor. Many residents have backgrounds in engineering, business and academic circles.

　　Rodriguez says he’s still learning something important by moving into this Brookdale community: “People are more tech-proficient than we thought.”

　　And besides, where else would he learn to play mahjong?

　　51. What does the passage say about the startups?

　　A) They never lost time in upgrading products for seniors

　　B) They want to have a share of the senior’s goods market

　　C) They invite seniors to their companies to try their products

　　D) They try to profit from promoting digital products to seniors

　　52. Some entrepreneurs have been invited to Brookdale to______.

　　A) have an interview with potential customers.

　　B) conduct a survey of retirement communities.

　　C) collect residents’ feedback on their products.

　　D) show senior residents how to use IT products.

　　53. What do we know about SentabTV ?

　　A) It is a TV program catering to the interest of the elderly.

　　B) It is a digital TV which enjoys popularity among seniors.

　　C) It is a TV specially designed for seniors to view programs.

　　D) It is a communication system via TV instead of a computer.

　　54. What does Rodriguez say is important in promoting products?

　　A) Winning trust from prospective customers.

　　B) Knowing the likes and dislikes of customers.

　　C) Demonstrating their superiority on the spot.

　　D) Responding promptly to customer feedback.

　　55. What do we learn about the seniors in the Brookdale community?

　　A) Most of them are interested in using the Sentab.

　　B) They are quite at ease with high-tech products.

　　C) They have much in common with seniors elsewhere.

　　D) Most of them enjoy a longer life than average people.

　　【答案】BCDAB

　　【解析】

　　51. 根据关键词start up 定位到到第一段第一句。B选项是原文“startups(初创公司) want in on the action””的同义替换。C选项中的invite 是后文“has been inviting a few select entrepreneurs””的混淆答案。A选项和D选项为无中生有。

　　52. 通过关键词Brookdale，entrepreneurs定位到第一段原文“So Brookdale, the country’s largest owner of retirement communities, has been inviting a few select entrepreneurs just to move in for a few days, show off their products and hear what the residents have to say. ” C选项为该原文的同义替换。A 选项无中生有。B选项中的retirement communities和原文中“So Brookdale, the country’s largest owner of retirement communities, has been inviting a few select entrepreneurs” 混淆，但B选项有提到survey 调查，而原文未提及。D选项中 show senior residents和原文“show off their products” 混淆，但D选项是IT product，但文章未提及。

　　53. 通过关键词 SentabTV 定位到第二段“The startup’s product, SentabTV, enables older adults who may not be comfortable with computers to access email, video chat and social media using just their televisions and a remote control. ” D 选项为同义替换。A选项中的TV program 文章未提及。B选项中enjoy popularity 及收到欢迎，未提及。C选项说view program，看节目但原文说的是access email，video chat and social media(收邮件，视频聊天和接触社会媒体)太片面。

　　54. 通过关键词Rodriguez，important定位到第五段，A选项是原文“When they get to know me and to trust me, knowing for sure I’m not selling them something — there’ll be more honest feedback from them.”的同义替换。B选项未提及。C选项未提及。D选项是与原文“When they get to know me and to trust me, knowing for sure I’m not selling them something — there’ll be morst feedback from them.”混淆。

　　55. 通过the Brookdale community定位到倒数第三段，B选项是原文“People are more tech-proficient than we thought. ”的同义替换。A选项 interested in using the Sentab和文章“Mary Lou Busch, 93, agreed to try the Sentab system”混淆。C选项无中生有。D选项无中生有。

　　【阅读综评】

　　阅读理解在四级考试中占比35%，是一个大分值的板块。在内容上，该文章主要涉及到商业和科技的内容。考察学生对于目前科技的发展以及科技在市场上的应用。该文章的难度为中等难度。出题位置比较好找，都是常见的关键词。但是文章的迷惑选项较多，需要在找到选项与文章同义替换的同时，区分出混淆选项的特点。阅读中也有需要用到长难句的分析以及整体内容的概括。

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