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听力部分答案
1. C) Rising unemployment worldwide.
2. C) Few countries have realized the seriousness of the current crisis.
3. B) Put calorie information on the menu.
4. A) They will be fined.
5. D) Failure to integrate innovation into their business.
6. B) It is the creation of something new.
7. C) Its innovation culture.
12. A) He wants to change his job assignment.
13. A) His workload was much too heavy.
14. C) His boss has a lot of trust in him.
15. D) Talk to his boss in person first.
16 A) The importance of sleep to a healthy life
17 C) They get less and less sleep
18 D) Their blood pressure will rise
19. B) What course you are going to choose
20. D) The personal statement
21. C) Indicate they have reflected and thought about the subject
22 B) It was built in the late 19th century.
23 D) They often broke down.
24 A) They were produced on the assembly line.
25 C) It marked a new era in motor travel.
听力原文
短篇新闻(5-7)
News Report Three
Almost all companies recognize the importance of innovation today. But not many are able to integrate innovation into their business.
A commentary in the Shanghai Daily points out that innovation doesn't mean piles of documents. It is something more practical. The article says many people tend to assume that innovation just means creating something new, but actually it's more than that. It's an attitude of doing things. A company should find ways to innovate not just in products but also in functions, business models and processes.
The article cites the global giant Procter & Gamble as an example, saying a real innovative company should develop an innovation culture and use it as a primary tool for success. Procter & Gamble has a “Corporate Innovation Fund” which offers big rewards for high-risk ideas that succeed. It also has a special innovation facility for its employees. Sometimes its employees are released from their daily jobs for weeks and spend their time interacting in the innovation facility instead. In conclusion, the article says innovative ideas alone do not ensure success. It's pointless unless there is a repeatable process in place to turn inspiration into financial performance.
Q5. What is the problem with many companies according to the news report?
Q6. What do many people tend to think of innovation?
Q7. What does the company Procter & Gamble owe its success to?